plural
brand•site•video
public announcement

The plural wordmark is our primary logo.

Our logomark creates a signature shape,
evocative of our name,
the letters p and l
an upwards path ⬈
a playful machine ⚙️
an eye
camera
radio
window
and portal

We use the reversal of our logomark for Plural Console.

A variety of colorways have been created for all forms of the logomark.

What follows are variations of plural-logomark-animation01.

Animations are built at 100px native, and can be successfully scaled up and down via CSS.

In the first set, the logomark behaves like a BUTTON, with animation triggered on hover:

Our second set LOOPS on repeat, behaving like a loading indicator for example.

Our wordmark is our primary logo. However there may be cases where Plural requires a lockup that combines our word- and logo-marks. When combining these elements, we use color to differentiate the two.

Plural Console, our admin interface, uses the inverse or reversal of our logomark as its logo.

Our Plural Console logo begins a pattern for follow-on products and Plural brands. The following exhibit demonstrates notional extensions of the system.

We have formalized an abbreviated form of our wordmark, reserved for special cases.

The following notional exhibits demonstrate a system for Plural infographics.

The first set renders a circle graph module in a variety of colorways, from light to dark. We look at graphs using our Plural blues, as well as a full-color treatment with numerous color codes.

The remaining exhibits express our brand's stylized treatment of simple standalone infographics.

Our color system solves challenges specific to the nature of the Plural as a platform and CLI. Plural colors are designed to work in light and dark modes for example.

Our base is plrl blk.
Blue is our key color.

Additional colors are used for code highlighting, illustrations and infographics.

Plural cards give curious attention to our logomark, using card backs to reveal the knockout shape.

Our open-graph concept considers how blog posts and Plural app homepages will be key.

Open-graph art for key apps on Plural:

For airflow, rabbitmq, luigi and linkerd, we pick up each app's brand color.

Our OG art begins as a square. Our square is designed to be cropped to a variety of aspect ratios across the social web. For example, Facebook will crop our square in this way: